THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED
After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.
THE UGLY TRUTH
Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have.
Surf grip is still made using the same inefficient and limiting processes as it has for decades.
Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.
*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods
WHY IS MOULDED TRACTION BUILT BETTER?
Instead of cutting from blank EVA foam blocks, every element is injection-shaped for ultimate precision.
PROTO™1.4’s moulded tech reduces waste to just 5%!
We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life.
The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.
More grip. Less waste.
That’s the difference.
WHAT ABOUT PERFORMANCE?
Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.
We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...
Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.
Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.
MULTI-LOC™: WORLD-FIRST MULTI-DIRECTIONAL GRIP PATTERN
13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™.
Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.
Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element.
Italo increased the profile of the traction on the kick incline and in the "sweet spot".
Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.
RECOIL KICK: SPRING LOADED KICK TAILS
"I love! Can I get a steeper kick?" - Italo
The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.
The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck.
Italo steepened the kick to a 46° angle.
Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.
PRO-FORM ARCH: COMFORT AND SUPPORT LIKE A RUNNING SHOE
"I'm constantly moving my back foot, the arch provides support exactly where I need." - Mick
The PRO-FORM arch is based off our proven tear drop shape and is over-moulded by a grip pattern that is designed for comfort. The result is a squishy base and contoured shape that hugs your foot, helping soften the impact of hard landings.
It is compression moulded to the MULTI-LOC™ traction without the use of glue. This creates a single component that keeps water out.
Prototype Notes: Mick and Italo softened the arch squishiness at a duro of 40 for added comfort and impact absorption.
NEXT LEVEL TRACTION BUILT FOR THE FUTURE.
Prototype after prototype, test after test, we worked with World Champs Mick Fanning + Italo Ferreira to revolutionise the gold standard in traction. Re-inventing traction through Moulded Technology, PROTO™1.4 provides the world-first multi-directional grip pattern, MULTI-LOC™, to lock your foot in place. A PRO-FORM arch gives cushioned support, and a RECOIL kick helps lift projection through critical manoeuvres. In our aim to make a product that is BUILT better, moulded technology has allowed us to dramatically reduce our manufacturing waste.
MORE GRIP, LESS WASTE, ULTIMATE PERFORMANCE.
CREATURES OF LEISURE
Located on Western Australia's wave-rich South West coast, Yallingup and its surrounds has bred some of the world's best surfers for several generations. The region boasts multiple breaks within a relatively short span of coast, most with a reputation for quality and a power comparable with that of Hawaii. It's the perfect place to test surfing accessories. None of CREATURES' surfing products hits the market without being given a thorough workout in these waves by our staff and sponsored riders or further afield by members of our international surf team.
Aucklander's Same Day Delivery
- Live in Auckland? Get your order today with our Urgent Tonight Service.
- Cost: $19.99 (Excludes Surfboards. Surfboards go in a Van and are charged at completely different rate).
- Eligibility: Check your address here.
- Order Deadline: 2.30pm (Monday to Friday, excluding public holidays).
Here is an example of an item available for Urgent Tonight delivery Example note the Urgent banner on the right hand side
General Shipping Information
Please note that we do not deliver to PO boxes, Great Barrier Island, or the Chatham Islands.
Street Clothing and Footwear
- Cost: $9.99
- Delivery: 1-3 working days within New Zealand, plus 1-3 extra days for rural areas.
Standard Nationwide
- Cost: $14.99
- Delivery: 2-3 working days within New Zealand, plus 1-3 extra days for rural areas.
- Exceptions: Surfboards, Soft Top Surfboards, Wakeboards, Waterskis, SUPs, and Bikes.
Larger Items
- Medium: $19.99 per item (Bodyboards, Board Bags, Longboard Skateboards, Moto Boots, and Moto Helmets).
- Large: $29.99 per item (Snowboards, Snowboard Packages, Kneeboards, Wakeboards, Water Skis, and Bikes).
- XLarge: $29.99 per item (Inflatable Stand-Up Paddle Boards).
Auckland Central - Urgent Tonight
- Cost: $19.99 (Excludes Surfboards)
- Delivery: Orders placed between 8am-2.30pm will be delivered between 6pm-9pm on the same day.
- Area Coverage: Auckland Metro area, check your eligibility here.
- Availability: Monday to Friday.
Bulky Items (Surfboards, Roof Boxes, Large Bike Racks)
- Delivery Time: Up to 10 days based on location within New Zealand.
- Cost: Auckland $29, Rest of the North Island $69, South Island $99.
- Note: Surfboards, Roof Boxes, and Large Bike Racks require special transport arrangements.
Rural Delivery Surcharge
- Surcharge: $9.99 for any rural delivery.
- Note: We recommend delivery to a non-rural town or workplace to avoid this surcharge.
Waiheke Island Delivery Surcharge
- Surcharge: $30 due to high courier surcharges.
- Recommendation: Consider delivering to a friend in Auckland City who can bring it out.
Additional Information
- Rural Delivery Information: Please be aware that delivery times for rural areas may vary based on the frequency of service in your specific location. Rural couriers may visit some areas once a week. To ensure accurate delivery information for your rural address, we recommend contacting your local rural courier service.
- Order Cancellations: We cannot process cancellations once an order is placed.
- Shipping Times: No weekend or public holiday shipments.
- Tracking: Email us at ridesupport@hyper.co.nz for your tracking number.
- Contact Us: Phone Support: 0800 855 788, Email: ridesupport@hyper.co.nz
Freight Companies
- Post Haste and Mainfreight for most shipments. Track your order at:
- Post Haste
- Mainfreight for bulky items.
Australia
- For shipping information on Australian orders, click here.
Please note that we do not ship surfboards or stand-up paddleboards to Australia.
Also we do not deliver to post shops and post office boxes. We require a physical business or residential delivery address.
Australia Standard Nationwide
- Cost: $19.99 + 2% import fee (may differ based on the item).
- Delivery Time: 4-6 business days. (please note this is an estimate)
At Hyper Ride, we are committed to delivering your order as swiftly as possible. All our Australian shipments are handled by Team Global Express.
Shipping Schedule
All products are dispatched during normal business hours (Monday to Friday, 8 am to 5 pm). Please note that our daily order cutoff time is 3 PM NZ time. Orders placed outside of business hours, during public holidays, and on weekends will be processed on the next business day, as courier companies do not operate during those times.
Tracking Your Order
Once your parcel is scanned by Team Global Express, you will automatically receive a tracking link at the email address you provided with your order. To track your shipment with Team Global Express, please visit https://www.myteamge.com/
Customs and Duty Charges
For international orders, it's essential to be aware of potential customs or import duties. These charges are applied when the parcel reaches its destination country and are the responsibility of the recipient. Hyper Ride has no control over these fees and cannot predict their amount. We cannot be held responsible for any additional charges incurred, nor can we accept a return in such cases. As an established and ethical business, we do not engage in illegal practices such as marking international orders as gifts to bypass or reduce customs fees.
If you have any questions or need assistance, please contact our support team at ridesupport@hyper.co.nz.
